Using gold as an ingredient in skincare products may seem a little surprising at first. But people have been drawing on the benefits of gold skincare for centuries now. There’s evidence that Cleopatra used gold facial masks at night to retain her radiant beauty. And even now, many celebrities treat themselves to gold facials the night before a big awards ceremony.
As it turns out, there are some legitimate scientific reasons why gold is so good for the skin. One of the biggest benefits may be in gold’s ability to fight off wrinkles as you age. We spoke with the skincare and beauty researchers at Cocoàge Cosmetics, a line of gold-based skincare products, about what makes gold so effective in this area. Here’s what they had to say.
So, What Are The Benefits of Gold Skincare?
#1 It’s about the Ions
The ions in the precious metal gold have a unique stimulating effect on the cells of the skin. This keeps them active and, as a result, youthful. This in turn prevents the cells from growing old, which leads to fine lines and wrinkles.
#2 Boosted Blood Flow
The more active skin cells present when gold is used also require enhanced blood flow to meet their demands. And more blood brings more oxygen to the skin, keeping it youthful and vibrant as a result.
#3 Collagen Protector
Collagen is one of the components in skin that keeps the skin stretchy and elastic. And collagen levels tend to decline as a person ages. But regular use of gold actually preserves the levels of collagen in the skin, keeping you looking young and vibrant well into your years.
#4 Sun Protection
Gold also plays a role in protecting the skin from damage from the sun’s harmful UV rays. And sun damage is one of the greatest contributors to premature fine lines and wrinkles.
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